How to Set Up a Klaviyo Abandoned Cart Flow (That Actually Recovers Revenue)
by Georgi Todoroz | Jul 28, 2026
Almost every Shopify store has an abandoned cart flow. Most of them are leaving money on the table without knowing it, because they are...
Essential Email Flows for Subscription Brands
by Georgi Todoroz | Jul 28, 2026
Subscription brands run on different maths to one-time DTC. A regular store makes its money at the point of sale, so the flows that matter...
How to Set Up Effective Lead Magnets in Klaviyo
by Georgi Todoroz | Jul 28, 2026
A lead magnet is the offer you give someone in return for their email address. A discount, free shipping, a size guide, a quiz result. For...
The Essential Guide to Building Authenticity and Trust Through Email Marketing
by Jamie | Feb 23, 2024
In ecommerce, email marketing is a powerful tool for businesses to connect with their audience and drive sales. However, with the rise of...
Klaviyo Ecommerce Marketing Services: Elevating Your Online Business Success
by Jamie | Jul 15, 2023
In today's highly competitive world of ecommerce, effectively reaching and engaging customers is paramount to success. That's where...
Underground Ecom official Elite Master Partners with Klaviyo
by Jamie | Apr 25, 2023
We are incredibly proud to announce that Underground ecom has been awarded the Elite Master partnership with Klaviyo, an accolade that is...
Preparing and Delivering Black Friday & Cyber Monday Sales
by Jamie | Oct 11, 2022
Black Friday and Cyber Monday are some of the most important shopping days in the retail calendar. They are also two of the craziest,...
Be More Than One Step Ahead: Plan for Black Friday and Cyber Monday Today!
by Jamie | Sep 13, 2022
The highest grossing quarter for eCommerce is coming up quickly and the largest sales event of the year (Black Friday sale followed by...
Email subscriber list growth for Ecommerce stores.
by Jamie | Aug 3, 2022
Email marketing is an integral part to every successful eCommerce brand, it gives a way of staying in touch with your customers to build...
Generating More Revenue with Klaviyo
by Jamie | May 9, 2022
Each month at Underground Ecom we select a number of unaffiliated Ecom brands to speak to about the challenges and successes they see with...
Ecom Brands Adopting Klaviyo in 2022
by Jamie | Apr 12, 2022
Over the last few years ecommerce has been booming, with many retails stores embracing ecom in a more significant way which can largely be...
The Biggest Email Marketing Challenges That Real Ecom Brand Owners Face In 2022
by Jamie | Mar 1, 2022
Email marketing is often a challenging practice for eCommerce brands to get completely right. There is a fine line between sending too...
25 Easy Ways to Improve Your Email Open Rate
by Jamie | Feb 11, 2022
The number of people who open your emails is steadily decreasing. Then you'll need a plan to quickly boost your numbers. Fortunately,...
How to Prevent Cart Abandonment in Small Businesses
by Jamie | Feb 10, 2022
If you've just started an online store, the number of abandoned shopping carts (i.e., unfulfilled orders) might be demoralizing....
11 Tough Questions Every Brand Needs To Ask An Email Marketing Agency
by Jamie | Feb 7, 2022
1. DO YOU CONDUCT A BRAND REVIEW? To be profitable - and simultaneously sustain and build the reputation and relationship with your list,...
The 5 Things Every Ecom Brand Needs To Know About Email Marketing In Q4
by Jamie | Oct 14, 2021
If you want to maximize your sales in this period, you’ve got to have your email marketing dialled in. When done correctly, it’ll be...
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