by Georgi Todoroz | Oct 6, 2026 | Uncategorized
Underground Ecom is now an accredited member of the Data & Marketing Association (DMA), the UK’s trade association for data-driven marketing, and has committed to the DMA Code. We’re excited to share that Underground Ecom has joined the Data...
by Georgi Todoroz | Oct 6, 2026 | Uncategorized
Klaviyo Master Elite Partner Underground Ecom takes a seat on Klaviyo’s global Partner Advisory Council, and shares what we learned at the invite-only Council session at K:BOS 2026 in Boston. Underground Ecom has been given a seat on Klaviyo’s Partner...
by Georgi Todoroz | Oct 6, 2026 | Uncategorized
September 2026, Berlin. By Emini Jaggan-Hilton Our work solving the AG1 retention gap earned Underground Ecom a place among the top 10 finalists in the Communication & Engagement category at the E-commerce Germany Awards 2026. Underground Ecom has been named a...
by Georgi Todoroz | Sep 23, 2026 | Uncategorized
How to Use Klaviyo: A Complete Guide for Ecommerce Operators TL;DR: Klaviyo is a customer data platform with messaging attached. The database and integrations are the strength. Setup decides most of it. Verify the conversion metric is mapped to Placed Order,...
by Georgi Todoroz | Sep 23, 2026 | Uncategorized
How to Create an Email Campaign in Klaviyo TL;DR: How to create an email campaign in Klaviyo Build it: Campaigns > Create campaign > Email. Name it with your convention, pick a segment rather than a list, set exclusions, leave smart sending on, then build,...
by Georgi Todoroz | Sep 23, 2026 | Uncategorized
How to Use SMS Segmentation in Klaviyo TL;DR: SMS segmentation is a cost decision. Every recipient carries a per-message charge, so segment size is directly responsible for the return of the send. Build every segment on consent conditions before anything...
