by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Most post-purchase flows are just paperwork. Order confirmation, a couple of shipping updates, a review request tacked on the end. That is a receipt sequence, and it burns the best window you get with a customer all year. Think about where someone’s head is...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Browse abandonment is the flow brands add third, after cart and checkout, and it is the one most likely to be built wrong. Done properly, it catches the largest audience in your funnel: people who looked at a product and left without adding it to cart. Done badly, it...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
A replenishment flow reminds a customer to reorder a product they are about to run out of. For brands selling consumables, it is one of the highest-leverage automations you can build, because the customer already likes the product and the only job is timing. That...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Almost every Shopify store has an abandoned cart flow. Most of them are leaving money on the table without knowing it, because they are built on the default template, triggered on the wrong event, and missing a large slice of the people they should be catching. A...
by Jamie | Feb 23, 2024 | Uncategorized
In ecommerce, email marketing is a powerful tool for businesses to connect with their audience and drive sales. However, with the rise of spam and phishing emails, it’s becoming increasingly important for businesses to build authenticity and trust through their email...
