by Georgi Todoroz | Jul 28, 2026 | Email
Subscription brands run on different maths to one-time DTC. A regular store makes its money at the point of sale, so the flows that matter are the ones that drive the next purchase. A subscription brand has already won the purchase. The job is keeping it alive through...
by Georgi Todoroz | Jul 28, 2026 | Email
A lead magnet is the offer you give someone in return for their email address. A discount, free shipping, a size guide, a quiz result. For most DTC brands it is how website visitors become subscribers, and it is often the first thing a customer ever sees from you....
