by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Everybody quotes LTV. Almost nobody calculates it correctly, and fewer still act on it. Most of what gets called an LTV number is a vanity figure: all-time revenue, every cohort blended together, no margin applied, no time window attached. It looks great on a slide...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Most post-purchase flows are just paperwork. Order confirmation, a couple of shipping updates, a review request tacked on the end. That is a receipt sequence, and it burns the best window you get with a customer all year. Think about where someone’s head is...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Browse abandonment is the flow brands add third, after cart and checkout, and it is the one most likely to be built wrong. Done properly, it catches the largest audience in your funnel: people who looked at a product and left without adding it to cart. Done badly, it...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
A replenishment flow reminds a customer to reorder a product they are about to run out of. For brands selling consumables, it is one of the highest-leverage automations you can build, because the customer already likes the product and the only job is timing. That...
by Georgi Todoroz | Jul 28, 2026 | Uncategorized
Almost every Shopify store has an abandoned cart flow. Most of them are leaving money on the table without knowing it, because they are built on the default template, triggered on the wrong event, and missing a large slice of the people they should be catching. A...
