by Georgi Todoroz | Jul 28, 2026 | Email
Subscription brands run on different maths to one-time DTC. A regular store makes its money at the point of sale, so the flows that matter are the ones that drive the next purchase. A subscription brand has already won the purchase. The job is keeping it alive through...
by Georgi Todoroz | Jul 28, 2026 | Email
A lead magnet is the offer you give someone in return for their email address. A discount, free shipping, a size guide, a quiz result. For most DTC brands it is how website visitors become subscribers, and it is often the first thing a customer ever sees from you....
by Jamie | Jul 15, 2023 | Email
In today’s highly competitive world of ecommerce, effectively reaching and engaging customers is paramount to success. That’s where Klaviyo, a leading ecommerce marketing platform, comes into play. With its powerful suite of tools and features tailored...
by Jamie | Apr 25, 2023 | Email
We are incredibly proud to announce that Underground ecom has been awarded the Elite Master partnership with Klaviyo, an accolade that is reserved for the top 0.2% of agencies globally. Having been a Klaviyo partner for the last 4+ years, establishing the highest...
by Jamie | Oct 11, 2022 | Analytics, Email, SMS
Black Friday and Cyber Monday are some of the most important shopping days in the retail calendar. They are also two of the craziest, busiest and most competitive sales events of the year! These two days see a spike in traffic to online stores and they can be...
by Jamie | Sep 13, 2022 | Analytics, Email, SMS
The highest grossing quarter for eCommerce is coming up quickly and the largest sales event of the year (Black Friday sale followed by Cyber Monday) will be here before you know it. As an eCommerce shop, being prepared and having a strategy to make the most of this...
