Pricing Klaviyo

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April 24, 2025

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Ron

pricing klaviyo

When considering Klaviyo for your business, one of the key factors to explore is its pricing. Klaviyo’s cost structure might seem complicated at first, but this blog post will break it down in a clear and engaging way. Whether you’re just getting started with an email marketing strategy or you’re scaling up, understanding how Klaviyo charges can help you make informed decisions.

What is Klaviyo?

Klaviyo is a powerful email marketing platform designed specifically for eCommerce businesses. It allows brands to send personalised, targeted email and SMS campaigns, helping to build deeper connections with customers and increase revenue.

Why Choose Klaviyo for Your Business?

Klaviyo stands out because of its ease of use and its integration with eCommerce platforms like Shopify and WooCommerce. It offers advanced segmentation and automation features, making it easy to deliver highly personalised messages at the right time.

Klaviyo’s Pricing Structure

Factors That Influence Pricing

Klaviyo’s pricing is based on the number of contacts you have and the types of messages you send (email or SMS). The more subscribers you have, the higher your monthly fee.

Subscriber-Based Pricing Model

One of the unique features of Klaviyo’s pricing model is its focus on subscribers. You’re charged based on how many people are in your list, so it scales as your business grows. However, it also means managing your contact list efficiently can save you money.

Free Tier vs Paid Plans

Features of the Free Tier

Klaviyo offers a free plan for businesses with fewer than 250 contacts. This tier allows you to send up to 500 emails per month, which is ideal for those just starting out or for small eCommerce businesses that want to explore the platform.

Limitations of the Free Tier

While the free tier is useful, it does come with limitations. For instance, it doesn’t include access to all of Klaviyo’s advanced features, like A/B testing and phone support, which are available in the paid plans.

When to Upgrade to a Paid Plan

As your business grows, you’ll likely need to upgrade to a paid plan. When your contact list surpasses 250 subscribers or when you need more robust features, it’s worth considering the jump.

Email and SMS Pricing Breakdown

Email Pricing

Klaviyo’s email pricing starts at £17 per month for up to 500 subscribers. As your email support list grows, so does the cost, with pricing incrementally increasing based on subscriber count.

SMS Pricing

SMS pricing is charged separately from email, with rates depending on the country you’re sending to. In the UK, for example, it costs around £0.03 per SMS. This is particularly useful if you’re running time-sensitive campaigns like flash sales.

Benefits of Klaviyo’s Pricing Model

Pay for What You Use

With Klaviyo, you only pay for what you need. If you only send emails or SMS to a small list, your costs will be low. As your business scales, the pricing grows accordingly.

Flexibility for Growing Businesses

Klaviyo’s pricing model is perfect for businesses at all stages of growth. Whether you have 100 subscribers or 100,000, the platform adjusts its pricing to match your needs, ensuring you’re not overpaying.

How Klaviyo Compares to Competitors

Mailchimp vs Klaviyo

When comparing Mailchimp and Klaviyo, Mailchimp offers a more affordable entry-level plan, but Klaviyo excels with its advanced automation and eCommerce integrations. Businesses focused on scaling may find Klaviyo’s features worth the extra investment.

ActiveCampaign vs Klaviyo

ActiveCampaign is another competitor, offering similar automation marketing tools too. However, Klaviyo’s focus on eCommerce and its ease of use make it a more popular choice for businesses looking to sell online.

Cost-Saving Tips for Klaviyo Users

Regularly Clean Your Email List

Regularly cleaning your email list by removing inactive subscribers can reduce your costs. This ensures you’re only paying for contacts who engage with your content.

Optimising Campaign Frequency

By carefully managing how often you send campaigns, you can control your costs. Sending too many emails could increase your monthly bill without delivering better results.

Klaviyo’s Add-Ons and Integrations

Available Integrations

Klaviyo integrates with a wide range of tools and platforms, including Shopify, WooCommerce, Facebook, and more. These integrations help streamline your marketing efforts, making it easier to manage all aspects pricing details of your campaigns in one place.

Are Add-Ons Worth the Extra Cost?

Klaviyo offers several premium add-ons, such as additional reporting tools and dedicated support. Whether these are worth the additional cost depends on your business’s specific needs and the complexity of your campaigns.

Calculating ROI with Klaviyo

Analysing the Value for Your Business

To calculate your return on investment (ROI) with Klaviyo, you’ll want to track metrics like open rates, click-through rates, and sales generated from campaigns. Klaviyo’s reporting features make it easy to see how your marketing efforts are performing.

Metrics to Track ROI

Key metrics to track include customer lifetime value (CLV), conversion rates, and the revenue generated from your campaigns. These three customer data will help you determine if Klaviyo is delivering value for your business.

Klaviyo SMS Messages

pricing klaviyo

Klaviyo SMS messages refer to text marketing and automated messaging tools provided by Klaviyo, a top email marketing platforms and automation platform. With Klaviyo SMS, businesses can send promotional campaigns, transactional messages, or customer service updates directly to their subscribers’ mobile devices, complementing their email marketing efforts.

Key Features of Klaviyo SMS:

Campaigns and Flows: You can create SMS campaigns similar to email campaigns, or integrate SMS into automated workflows (flows) to send personalized messages at specific points in the customer journey.
Segmentation: Klaviyo allows you to segment your audience based on behavior, preferences, and engagement, ensuring your SMS campaigns reach the right people.
Two-Way Messaging: You can engage in conversations with customers by allowing them to respond to your SMS messages, enhancing customer service.
Compliance: Klaviyo helps businesses stay compliant with regulations like the TCPA in the US, by managing opt-ins and opt-outs.
Sync with Email: Klaviyo integrates SMS with email marketing, so you can coordinate both channels and provide a seamless customer experience.

Examples of SMS Use Cases:

Abandoned Cart Reminders: Send a quick reminder via SMS when customers leave items in their cart.
Product Launches: Announce new product arrivals or limited-time offers directly to your subscribers.
Order Confirmations: Send transactional messages like order confirmations, shipping updates, or delivery notifications.
Discounts and Promotions: Share exclusive deals, discounts, or flash sales to engage customers instantly.

Klaviyo Account

pricing klaviyo

Setting up and managing a Klaviyo account allows you to leverage email and SMS marketing to enhance customer engagement.

Steps to Set Up a Klaviyo Account:

Sign Up for Klaviyo:
- Visit Klaviyo’s website and click on “Get Started”.
- Enter your email address and create a password to sign up.
- Verify your email to complete the registration process.
Create Your Profile:
- Once signed in, provide details about your business such as business name, industry, and website.
- You’ll also be asked if you want to set up email or SMS (or both).
Integrate Your E-commerce Platform:
- Klaviyo integrates with major platforms like Shopify, WooCommerce, Magento, BigCommerce, and more.
- Go to Integrations in Klaviyo’s dashboard and select the platform you use.
- Follow the instructions to connect your store and sync data such as customers, products, and orders.
Set Up Your SMS Messaging:
- In the SMS & Push tab under Settings, you can enable SMS.
- You’ll need to collect explicit consent from customers to receive SMS messages. Klaviyo can help you manage compliance with opt-ins.
- You’ll also need to select a dedicated SMS sending number, which can be a short code, toll-free number, or standard long code.
Build Your Subscriber List:
- Use sign-up forms, pop-ups, or landing pages to collect email and SMS consent from customers.
- Import existing contact lists from your e-commerce platform or other sources, ensuring you have consent to send SMS.
Create SMS Campaigns and Automations:
- Navigate to the Campaigns section, and click Create Campaign. Select SMS as the message type.
- For automation, go to Flows, where you can build flows that combine SMS and email, such as abandoned cart reminders, post-purchase follow-ups, or welcome series.
Segment Your Audience:
- Use Klaviyo’s powerful segmentation tool to group customers based on purchase behavior, browsing activity, and SMS engagement to send personalized messages.
- You can create segments like “high-value customers,” “recent purchasers,” or “subscribers who clicked on an SMS offer.”
Track Performance:
- Klaviyo provides detailed analytics on SMS campaign performance, including delivery rates, click-through rates, and conversions.
- You can use this data to refine your SMS strategy and improve engagement.

Klaviyo Pricing

pricing klaviyo

Klaviyo’s pricing is based on two main services: Email Marketing and SMS Marketing. Each service is priced separately, but they can be bundled for a more comprehensive email marketing software solution. Pricing varies depending on the number of email subscribers or SMS contacts you have.

1. Klaviyo Email Pricing:

The email pricing scales as your number of subscribers increases. Klaviyo offers three pricing plans: a free plan and several paid tiers.

Free Plan:
- Up to 500 email contacts.
- Includes 150 email sends per month.
- Core email features and access to the template library are included.
Paid Plans (for email contacts above 500):
- The cost increases as your subscriber list grows. For example:
  - 501 to 1,000 contacts: Starts at around $20/month.
  - 1,001 to 1,500 contacts: Around $30/month.
  - 1,501 to 2,000 contacts: Around $45/month.
- Paid plans include unlimited email sends, advanced analytics, A/B testing, and priority customer support.

2. Klaviyo SMS Pricing:

Klaviyo charges for SMS based on the number of SMS/MMS messages sent. Prices depend on the country you’re sending to, with a typical pricing model being pay-as-you-go.

SMS Messages (US):
- SMS (text messages): $0.01 per message.
- MMS (media messages): $0.03 per message.
Free Tier for SMS:
- Includes up to 150 SMS/MMS credits when you first sign up, allowing you to test the service before committing.
Additional SMS Costs:
- The cost for international SMS and MMS varies depending on the region.

3. Email + SMS Bundled Pricing:

If you’re using both email and SMS services, Klaviyo offers a bundled package. The pricing depends on the size of your contact list and the number of messages you send. Typically, bundling both services can help save costs compared to purchasing each service separately.

Additional Features:

Advanced Reporting & Analytics: Included in paid plans.
Automations (Flows): Available in all plans, including the free tier.
Segmentation and Personalization: Available across all plans, but advanced features are included in paid tiers.

How Pricing Works:

Subscribers/Contacts: Pricing is primarily based on how many subscribers you have on your email or SMS list.
Monthly vs. Annual Billing: Monthly billing allows flexibility, while annual billing may offer discounts.

Klaviyo may not be the cheapest email marketing tool on the market, but its pricing model is designed to grow with your business. With advanced segmentation, automation, and eCommerce integration, Klaviyo delivers significant value for those serious about scaling their online stores.

FAQs

What happens if I exceed my subscriber limit on Klaviyo?

If you exceed your subscriber limit, Klaviyo will automatically your free account and upgrade you to the next pricing tier, ensuring your campaigns continue uninterrupted.

How can I lower my Klaviyo costs?

You can lower your Klaviyo costs by cleaning your email list regularly and removing inactive subscribers, ensuring you’re not paying for unengaged contacts.