Сarving up the competition.
Email Strategy, Email Design, Flows Creation, Campaigns Creation
Subscription Food Box
SeoulBox is a DTC brand that focuses on subscription boxes of unique Korean snacks and k-pop merch. The centrepiece of the company’s marketing efforts was and remains email marketing. That’s where Underground Ecom came in. We utilized strategic retargeting and retention marketing efforts to increase ROI via lowered customer acquisition costs. This method also increased CLTV while meshing well with their subscription business model.
Brand AlignmentWith SeoulBox being a very culturally korean brand it was important that our team could align design, copy, and sentiment with the audience in a truly authentic way. Our team did this through our bespoke brand review process which includes deep reviews of all social channels, interviews with key stake holders and a revision process with initial content until there is full alignment. At this stage we were able to start talking the strategic changes needed to increase email performance.
OUTCOMES AND RESULTS
The numbers tell an impressive story of revenue growth from email marketing as a result of working with Underground Ecom. In half a year, we see a nearly 3x increase in email revenue growth. We also find a 2x growth in revenue per email recipient. These wins were generated by using a smart pop-up strategy to drive list growth, as well as utilising rigorous testing and personalization experimentation to improve flagging open and click-through rates. Of course, all of these methods rest upon the solid foundation of an amazing working relationship with our partners at SeoulBox.
Email Revenue Growth
Percentage of Total Revenue From Email
Revenue/Email Recipient Growth
Seoulbox started as a shared longing for home. It is now a 7-figure business with a global team and customer base. In 6 months, we have managed to triple Soulbox’s email marketing revenue. Note that $/recipient doubled. Most of the revenue came from campaigns which shows that the existing subscriber list is highly engaged with the brand and is a solid community that will continue to drive repeat business.